Our Ambassadors
-
Rio Ferdinand
Sports & Media Ambassador
Rio worked hard to develop his professional sporting and respected media careers. As our Patron and Founder, Rio is keen to share his experiences with young people from similar backgrounds and use his networks to create opportunities for young people to help level the playing field.
-
Patrick Hutchinson
Ambassador and Advisor
Since the June 2020 image of him rescuing a far-right protestor from serious harm during the BLM protests went viral, life has not been the same for Patrick. A renowned social activist and author of “Everyone Versus Racism” Patrick will support the creation and promotion of initiatives that tackle racism and division in society.
-
Heather Small
Music Ambassador
Heather is a London-born multi-million selling artist and long time social activist keen on speaking out on issues close to her heart. She joined the Foundation initially to support our youth-led United Against Racism social action programme supporting young people to bring communities together to tackle racism
-
Colin Salmon
Arts Ambassador
Colin is a talented performer having appeared in over 30 feature films since the 90’s, including three James Bond movies, and various TV roles. Colin has family connections in Belfast and is dedicated to building pathways for underrepresented young people across all areas of the arts and film industries.
-
Sello
Music Ambassador
In late 2023, Sello joined the Foundation as a music ambassador on the island of Ireland.
Coming from a working class background and of migrant heritage, the talented rapper and Warner Music Ireland artist has an unsurmountable community spirit with a true passion for inspiring and influencing young people in Ireland to reach their maximum potential.
-
Joel Beya
Social and Digital Media Ambassador
Joel is vastly experienced in the social and digital world, starting his own business Cheeky Sport as well as being the content manager for Five UK - a hub for football content funded by Rio Ferdinand.
Joel joins the Foundation to share his experience in social media and business to young people across the country and beyond to help inspire the next crop of talent in the industry.
-
Ellie Prohan
Music Ambassador
In late 2024, we were delighted to have DJ, Presenter, and Kiss Radio host Ellie Prohan join the Foundation as an ambassador.
Ellie’s journey is a testament to the power of resilience and determination, and she is a strong advocate for marginalised communities and looks forward to supporting the Foundation in giving young people safe spaces that challenge their limiting beliefs and empower social mobility.